Negotiating in business is absolutely critical to your success. Poor negotiation can cripple a company just as quickly as losing key customers. Emotion, luck and magic have no place in a successful negotiation. It takes an iron gut, homework, street smarts and unblinking discipline.
The process of negotiating demands good business judgment and a keen understanding of human nature. There is no other area in business where the alchemy of power, persuasion, economics, motivation, and organizational pressures come together in so concentrated a fashion and so narrow a time frame. But – nowhere is the return on investment potential so high!
The picture on the bottom left shows the teams engaged in a negotiation, and the picture on the right reflected the mood from the outcome of a negotiation.