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5 Strategies for a Successful Operation in a Distribution Centre

Distribution Centre is a warehouse used for receipt, temporary storage, and redistribution of goods according to the customer orders as they are received. Also called branch warehouse or distribution warehouse. In 2016, total e-commerce sales reached $394.9 billion, and initial findings suggest 2017 will surpass last year’s sales. Thus, warehouse and distribution center management will face added pressures to do more this year with the same, if not fewer, resources. But effective and successful distribution management should take advantage of technological advancements and encourage innovation to meet demands of e-commerce and omni-channel sales.

Strategy 1: Use Technology to Work Smarter, Not Harder.

Distribution centre management technologies have advanced over the years beyond the standard, pen and paper recording. Modern technologies can automatically identify products, reorder product and much more. However, it is up to warehouse managers to implement and use these technologies to work smarter, not harder. Meanwhile, new systems can provide better benchmarking and management of overall systems. Peaks in warehouse operations, especially during the holiday season, can increase by many folds. This means every aspect must be managed and controlled. Technology provides numerous instant sources of information almost accurately.


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Sophian Samad, DLSM
Sophian Samad has 18 years of experience in the field of logistics and supply chain management, with managerial roles overseeing operations and deliveries of distribution centre. He is a member of Singapore Institute of Purchasing and Materials Management (SIPMM). He is currently completing a course on Diploma in Logistics and Supply Management (DLSM) at SIPMM Institute.
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