New technologies can disrupt, but they don’t have to. It’s up to the company to plan, prepare and integrate new technologies into existing business goals.
That may certainly be the case with the exciting future of Virtual Reality (VR) and Augmented Reality (AR). While each offers businesses and consumers different opportunities, they both provide the ability for companies to present data in a creative and immersive environment and develop new ways of interacting with users.
What are Virtual Reality (VR) and Augmented Reality (AR)?
In the world of VR, users experience artificial sounds and sights and feel as if they’re in a digital world. Imagine opening your eyes and seeing a computer-generated world all around you; you can move in this environment and even interact with it. That is what virtual reality is like.
AR is the overlay of digital content on the real-world environment. If you see the real world supplemented with digital objects, that’s AR! Imagine you want to buy a piece of furniture, a table, for example. AR technology can help you to check how different tables will look in your room and pick the one that fits best.