“Warehousing” is the storage of goods until they are needed. The goal of warehouse operations is to satisfy customers’ needs and requirements while utilising space, equipment, and labour effectively. The goods must be accessible and protected. Meeting this goal requires constant planning and ongoing change.
The question is who should handle warehousing needs: should we do our own or let someone else do it for us? Either way the effectiveness of warehousing operations certainly will contribute to how your customers perceive your organisation. You can produce good products, but for them to receive high praise, your customers need to receive them promptly and in good condition.
Do you know your customers? Do you, for example, consider other departments in your organisation to be customers? If not, there could be trouble. The needs of all of your customers must be considered in all warehouse-planning activities. Otherwise, rather than meeting their needs, you probably are reacting to their demands.