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Intermodal Freight Transportation for Effective Supply Chain Management

In 1956, Malcolm McLean first put a truck bed on top of an old tanker ship in New Jersey, his invention led to the ‘multi-modal’ container that could be stacked and transported by boat, truck, or train. The rapid technological developments in recent years have witnessed a renewed focus on intermodal freight transportation driven by changing requirements of global supply chains. Each of the transportation modes has gone through technological evolution and has functioned separately under a modally based regulatory structure.

Intermodal Freight Transportation Demand

Over the past few years, capacity has been squeezed with driver shortages, increased demand, and increased fuel prices. Intermodal transportation has provided one such solution. While traditionally carriers strictly sell the advantages of their own modes, this approach to transportation is quickly becoming outdated in our global society.

Shippers will need to take a more integrated approach to keep pace with economic expansion and consumer demands. Today, logistics executives are taking the same approach to addressing the capacity squeeze by integrating the different modes of transportation: rail, truck, air, and sea. With the economy going through one of its slowest periods of expansion in history, shippers are exploring different ways of integration before everything ramps back up.

The most successful integration undertaking has been with intermodal rail. Shippers have realised that intermodal rail proactively addresses the need to meet both current and future business demands as the economy continues to expand.

multimodal and intermodal network
The diagram above shows the multimodal and intermodal network.
Integrated Freight Transportation System
The diagram above shows the integrated freight transportation system.
modal shift activities
The diagram above shows the modal shift activities.

Six steps to implement Intermodal in Logistics Strategies

1. Research and Evaluate Potential Providers
There are numerous types of intermodal service providers in the market. Asset and non-asset intermodal providers are much different in structure and resources than asset and non-asset truckload providers.
The key in the research and intermodal provider evaluation phase is to gather as much information as possible from various intermodal providers to leverage the collective knowledge with information gathered in the education step to further develop the ultimate intermodal solution.

2. Intermodal Providers Perform Freight Analysis
There is tribal knowledge within organizations that will need to be accessed at this phase for the best intermodal analysis. This is not a pricing review, but an analysis of dock operation and equipment requirements at origin and destination, combined with an analysis of the company’s lanes. Not all lanes will have intermodal solutions. The output at this stage will be a blue print of the lanes that will be used for intermodal providers to bid the intermodal lanes.

3. Obtain Pricing and Transits
During this step, you may need to revisit the vision of success you had for yourself and management at the very beginning. Just remember to circle back around with management to help walk them through the new version of success and what caused it to change.

4. Implement Intermodal Solution
After the freight analysis is completed shippers tend to get excited with the savings potential and want to go all-in. Suggestion is to fight this all-in urge and work with the selected intermodal providers identified in the pricing and transit step to develop a phased in solution starting with the simplest dock need and best intermodal service lanes.

5. Evaluate Outcome Against Success Goal
With the intermodal implementation plan now in motion, it is time to evaluate the outcomes against the initial definition of success. With the analysis, tweak the program and continue to implement additional lanes until the full plan is in place.

6. Continue to Evaluate
The intermodal ramp network continues to evolve, as does a shipper’s inbound and outbound requirements, so do not think this is a one-time process. Continue to invite your intermodal providers in to learnt more and help evaluate where other solutions could potentially fit within your transportation network. Areas to also evaluate intermodal is for line hauls on LTL consolidations: line hauls on pooling points: and trans loading ISO boxes in and out of ports for better control of inventory placement and cost savings.

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Brashares, J.R. (2013) “Intermodal Transportation’s Strategic Advantage”. Accessed from http://www.inboundlogistics.com/cms/article.

Dewitt, W. & Clinger, Jennifer (2017) “Intermodal Freight Transportation”. Accessed from http://onlinepubs.trb.org/onlinepubs/millennium/00061.pdf

Lagore, Rick (2013) “Intermodal Step-by-Step Implementation Plan for Success”. Accessed from https://blog.intekfreight-logistics.com/bid/346268/

NYU Stern (2014) “The Hidden History of the Intermodal Freight Container”. Accessed from http://blogs.stern.nyu.edu/panama/2014/03/06.

PLS Logistics (2015) “Top 3 Reasons to Use Intermodal Transportation”. Accessed from http://info.plslogistics.com/blog/top-3-reasons-to-use-intermodal-transportation.

Vielhaber, Jeff (2017) “Intermodal Transportation’s Solution to Our Evolving Supply Chain Demands”. Accessed from http://www.inboundlogistics.com/cms/article.

Terance Tan Zhiren, DLM
Terance Tan Zhiren, DLM
Terance has several years of experience in logistics management, in particular in international freight and delivery operations. Terance is a member of the Singapore Institute of Purchasing and Materials Management (SIPMM) and is completing the course on Diploma in Logistics Management (DLM) at SIPMM Institute.

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