The Industry 4.0 era (also known as the “fourth industrial revolution”) is upon us and manufacturing companies around the globe are increasingly embracing automation and data exchange and implementing new technologies including cyber-physical systems, internet of things (IoT) devices, cloud computing, artificial intelligence (AI), machine learning, robotics, and advanced data analytics.
Digital technologies are providing the tools to improve traceability, trust and ultimately shape food supply chains to withstand the predicted challenges of the future. A rapidly growing urban population and increased consumer awareness regarding sustainability are prompting food companies and manufacturers to employ digital solutions to ensure product quality. They include investing in technological innovations with a focus on food processing, safety, and packaging to distinguish themselves in an intensely competitive marketplace. Here are my recommendations:
Augmented Reality (AR) Technology
Companies can now print AR labels in various verticals thus offering a better user experience. This leads to more satisfied user expectations which in turn will lead to brand loyalty. Effectively what the augmented reality packaging does is that it gives the customers a platform to interact with the product.